i3 Gen improves Engagement and Communications
through the development of well-crafted narratives,
delivered through emotionally engaging stories;
which are based upon structured planning and measurable effects.
Whether its Sales, Marketing, Customer Service, Public Affairs or Human Resources, effective Engagement and Communications is essential.
i3 Gen provides practical training, ongoing advice and outsourced management services to any size business or non-profit organisation, with a focus on Digital and Social Media. We work with your existing teams to develop the communication strategies that are right for you.
i3 Gen provides training, consultancy and managed social media for military organisations. We work with the Military to improve Engagement and Communications for the purposes of Recruitment and Retention, as well as supporting Families, Veterans and local communities.
i3 Gen also provides specialist training and advice to develop capabilities in Public Affairs, Strategic Communications, Information Operations and Civil Military Co-operation.
We are most influential when we use our instinctive ability to tell Stories.
At i3 Gen we help you develop and tell stories that are emotionally engaging, informative and entertaining.
In military parlance, we understand this as the importance of Joint Action and closing the ‘Say/Do’ gap.
i3 Gen helps you plan and execute communications and engagement programmes that are more than just words!
Marcus Tullius Cicero (1st Century BC)
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I believe that the most effective method would be to teach social media in the manner understood by every soldier (sailor, airman and marine) — As a weapon system!
‘Lies, Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of authority — because of course, if you provide independent evidence that seemingly supports your argument,…
Many small businesses I speak to have a fairly low regard for using social media for business. Their attitudes to social media include that it is irrelevant; using it but it doesn’t work or tried it and it didn’t work; they don’t have the time for it or simply they don’t understand it enough. If…