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Daily Archives: 17th Apr 2018

What type of marketer are you, Preacher or Missionary?

Marketing, StrategyBy Paul Ellis17th Apr 2018Leave a comment

You have probably heard the expression, “Preaching to the Choir!” or variants of that phrase? So that we are on the same page, or to stay within metaphor — ’reading from the same hymnbook’… Preaching to the Choir means that your audience is already convinced and is on message, therefore, unless you are objective is to reinforce…

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