i3 Gen Generates:

generate interest for marketing communications

INTEREST

The first objective in any communications and engagement activity is to stimulate and build interest in your audience. Without an interested audience, everything else you do is simply a waste of time and resource!

Key elements in generating Interest are understanding your target audience; good design and creative branding; relevant messaging with well-written copy; entertaining and informative content that adds genuine value to the reader, and enduring programmes that facilitate and encourage engagement.

command influence for marketing communications

INFLUENCE

At the heart of all communications and engagement, for whatever purpose, is the wish to influence the target audience in some manner; whether to buy our product or service or take a particular point of view or even to influence others on our behalf.

​To generate influence you need to bring something valued to the situation; this can be; interesting and useful content; a ‘brand’ to be associated with; an identifiable and reachable network or audience; or of course great products or services.

utilise intelligence for marketing communications

INTELLIGENCE

Intelligence is an invaluable function of marketing and information operations. However, although many will acknowledge that ‘market research’ has a role, it is rarely a priority. Good storytellers will always strive to gain insights and understanding of their audiences before they begin.

​In the digital age, there is an abundance of ‘open source’ or freely available intelligence and analytics. Some intelligence is packaged up nicely in the platform analytics, other insights need to be gathered and synthesised from incidental data sources.

What We Do

i3 Gen and its extended network of associates provide specialist consulting expertise, training and capability development and support. We build custom teams, as determined by client project requirements, and always aim to provide the best value while assuring overall quality and maintaining a single client point of contact.

COMMUNICATIONS AND ENGAGEMENT

i3 Gen has developed a range of training courses for all levels of Communications and Engagement and, rather than deliver the same content to all clients, we take time to tailor our Instructor Led courses to the audience; especially between Civilian and Military audiences.

Our courses cover the essential background understanding, the core principles, and pragmatic best practices. Our course delivery is highly interactive, with many attendees commenting on the value of peer to peer discussions as well as the group based practical exercises that turn theory into practice and help to ‘bed-in’ the learning.

INFORMATION OPERATIONS

From understanding of your audience (market), through developing a strategic communications plans, to planning and managing your communications and engagement activities; military Information Operations has much in common with Marketing, and Engagement and Communications.

Members of the i3 Gen team and our associates are experienced InfoOps planners and Information Activity operators. For Military and Defence organisations, i3 Gen offer a range of training courses that focus on building Information Operations Capabilities.

We are also able to provide Advisory support and can provide a robust, experienced OpFor capability with our Red Information Operations Team – [R.I.O.T.].

ADVISORY AND MANAGED SERVICES

i3 Gen are also able to provide Subject Matter Experts to provide ongoing Advisory Support for your projects, exercises or operations. Our team of associates have extensive Knowledge, Skills and Expertise in all aspects of Communications and Engagement, as well as Military Information Operations and Activities.

In addition to providing Advisors to support or augment your team, i3 Gen provide ‘Managed Services’, in particular, our Social Media Management, Communications Strategy Planning and Review, and Communications Campaign Planning and Delivery Management..

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Clients

i3 Gen works both in the UK and Internationally, with commercial clients from Small and Medium Enterprise (SME) Sector, Non-Profits, and Specialist Agencies.

In the military sector, i3 Gen’s clients include NATO and the British Army.

Further client details and references are available upon request.

CONTACT US
Major
British Army

This has given me the confidence to go on Social Media and create a better story.

Lucy Tatchell
Head of News and Media at Fixers

Paul and Ric are an engaging duo, who quickly grasped the nuances of our charity’s strategy and key messaging. Using this knowledge they were able to grow our Twitter following, and offer advice on how best to engage with these individuals.

Major
British Army

Solid practical skills training delivered by trainers who have a depth of knowledge and experience in marketing and communications. As current social media practitioners, they also are fully up to date in this fast-changing discipline, not only in the civilian world but also within the context of Army Engagement & Communications.

Major, 77X
British Army

Limited knowledge before course. Now I have the knowledge and skills to deliver real effects on operations.

SO2, 1 ISR Bde
British Army

This is not going away; it now provides too many strengths and opportunities to be ignored. Our organisation needs to understand the threats and weaknesses to overcome them. Let’s use this and more effectively move with the times.

Major, 77X
British Army

This course complements other courses available in other areas such as DDC, JIAG, and Forces Media Academy.

Group Commander, 29 EOD & S Grp
British Army

Great introduction to the delivery of Social Media messaging.

Major. SO2 G5 8X RE
British Army

An ideal course to learn how to develop and deliver a comms plan in support of Bde activity. I left feeling empowered.

W01, 2 Med, RAMC
British Army

An informative course, that has brought me into the 21st Century.

WO2, IMvre, HQ 1 ISR Bde
British Army

i3 Gen proved beyond doubt, by the content and delivery of the course, that even this #dinosaur can learn

Captain, AGC (ETS)
British Army

i3 Gen delivered a professional, engaging and highly effective day. The Social Media Training significantly improved my awareness.

Major, Royal Signals
British Army

If you have personnel who are cynical about the use of Social Media in the MoD, have them do this course. It will completely flip their outlook.

JFIB COS / ACOS IO
NATO HQ ARRC

i3Gen led a well-received and comprehensive staff training exercise on Information Operations for the NATO Allied Rapid Reaction Corps (ARRC) Joint Fires and Influence Branch. The combination of Civilian and Military expertise brought a wider perspective, enabling us to better understand and improve our Information Activities planning.

SO2, HQ 11 SIG & WM X
British Army

Great to get a civilian perspective, presented in a military way, on a difficult subject with no right or wrong way to use. Far more confident!

Major, 1 Signals
British Army

This well-pitched course has given me the confidence to engage in Social Media.