Introducing i3 Gen

At the heart of any success lies a good story!

Whether you’re looking to develop and grow your organisation, engage with stakeholders, inform and influence audiences, increase recruitment, improve retention, or grow sales; how you engage and communicate is essential.

With a particular focus on Digital and Social Media, i3 Gen is a specialist consultancy, blending the knowledge, skills and experience of Business Marketing with Military Strategic Communications and Information Operations.

Working with both military and civilian organisations, i3 Gen helps leaders and teams improve their Engagement and Communications through the development of well-crafted narratives, delivered through emotionally engaging stories, and encompassed by structured planning and ‘measurement of effects’.

i3 Gen provides tiered training, leadership coaching, specialised consultancy and managed services covering Digital and Social Media, Strategic Communications and Information Operations.

Over 2000 years ago, Marcus Tullius Cicero wrote;

“If the truth were self-evident, eloquence would be unnecessary.”

The team at i3 Gen will help you tell better stories!

i3 Gen

We believe that to generate Influence we must first generate Interest
and to do both we must generate Intelligence.

Generating Interest

Generating Interest

The first objective in any communications and engagement activity is to stimulate and build interest in your audience. Without an interested audience everything else you do is simply a waste of time and resource!

 

Key elements in generating Interest are understanding your target audience; good design and creative branding; relevant messaging with well written copy; entertaining and informative content that adds genuine value to the reader, and enduring programmes that facilitate and encourage engagement. 

Generating Influence

Generating Influence

At the heart of all communications and engagement, for whatever purpose, is the wish to influence the target audience in some manner; whether to buy our product or service or take a particular point of view or even to influence others on our behalf.

 

To generate influence you need to bring something valued to the situation; this can be; interesting and useful content; a 'brand' to be associated with; an identifiable and reachable network or audience; or of course great products or services.

Generating Intelligence

Generating Intelligence

Intelligence is an invaluable function of marketing and information operations. However, although many will acknowledge that 'market research' has a role, it is rarely a priority. Good storytellers will always strive to gain insights and understanding of their audiences before they begin.

 

In the digital age, there is an abundance of 'open source' or freely available intelligence and analytics. Some intelligence is packaged up nicely in the platform analytics, other insights need to be gathered and synthesised from incidental data sources.

i3 Gen Associates

i3 Gen Associate Network

Expertise on Demand

i3 Gen has an extended network of associates who provide consulting expertise, training and delivery capability in their specialist areas.

These existing relationships with recognised Subject Matter Experts allow us to build custom skillsets as determined by client project requirements. This approach allows us to provide best value to our clients and still deliver a single single client point of contact.

In the InfoOps domain, these include;

  • Information Operations Planning,
  • Strategic Communications
  • Crisis Communications
  • Public Affairs
  • Behavioural Psychology
  • CVE
  • Strategic Analysis
  • Open Source Intelligence

In the Marketing domain, these include;

  • Marketing Strategy and Planning
  • Social Media Management
  • Copy Writing
  • Creative Design
  • Event Management
  • Web Design and Development
  • Public Relations
  • Production and Delivery

Clients

i3 Gen works both in the UK and Internationally. i3 Gen has commercial clients from Small and Medium Enterprise (SME) Sector, Non-Profits, and Specialist Agencies. In the military sector i3 Gen’s clients include NATO and the British Army. Further client details are available upon request.