BLUF: It is cheaper and safer to discover the flaws and opportunities for improvement in a safe environment with an effective Red Team, than to find out in the wild, facing real consequences and costs! In military circles there is a famous and, frankly clichéd, quote regarding planning; it’s often misattributed, misquoted or partially…
i3 Gen win Armed Forces Covenant Silver Award 2020
Absolutely it does, longer is generally better, but it all depends on how you use it and what you want to achieve! This can be quite a controversial subject. What is the best length? Should it be short and easy or longer and more engaging?
‘Lies, Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of authority — because of course, if you provide independent evidence that seemingly supports your argument,…
You have probably heard the expression, “Preaching to the Choir!” or variants of that phrase? So that we are on the same page, or to stay within metaphor — ’reading from the same hymnbook’… Preaching to the Choir means that your audience is already convinced and is on message, therefore, unless you are objective is to reinforce…
This article was first published on Medium and LinkedIn on March 1st 2018. For some time now there have been many individuals, both inside the military and in the private sector, that have been calling for a greater emphasis placed on building Information Operations capabilities into our Defence, Security and Stabilisation organisations. Furthermore; In recent…
Many small businesses I speak to have a fairly low regard for using social media for business. Their attitudes to social media include that it is irrelevant; using it but it doesn’t work or tried it and it didn’t work; they don’t have the time for it or simply they don’t understand it enough. If…
Recently I’ve been discussing the importance and far-reaching impact of ‘social’ for military organisations. There are many opportunities and scenarios where understanding and effective deployment of social media skills and the reach of social networks can have a significant and lasting effect. The use of social media and social techniques for communicating and influencing diverse…
Following on from my post on the importance of Sales and Marketing Alignment; another example of many parts working together to deliver great results is the practice of Integrated Marketing. There are many different tools and techniques available to marketing people, much like instruments and musicians in an orchestra. When these musicians come together in…
I have always been impressed by the teamwork exemplified by the Royal Air Force Red Arrows display team. A group of highly skilled and accomplished individuals that when working together in sync demonstrate impressive agility and discipline that is both effective and engaging. A key area in business that teamwork, alignment and trust is essential…