Measurement

Does Size Matter?

Absolutely it does, longer is generally better, but it all depends on how you use it and what you want to achieve! This can be quite a controversial subject. What is the best length? Should it be short and easy or longer and more engaging?

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The Keys to the Kingdom – Who runs your social media accounts?

Whether a senior officer looking to get some extra support for their social media activity or a unit or formation looking to develop their online presence (and posture and profile – PPP), choosing staff to assist, manage or curate any account should not be taken lightly. Consider what Knowledge, Skills and Experience (KSE) that individual or team brings to the party and how training and external support can be used to achieve the desired communications effects and support the commander’s intent and the requirements of an increasingly #DigitalArmy.

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Rethinking Camouflage…

Inspired by Churchill’s Wizards – The British Genius for Deception 1914-1945 by Nicholas Rankin “All Warfare is based on deception” – Sun Tzu, The Art of War “War is deception” – Haditha ‘al-harb khuda’, the Prophet Muhamm ...

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Narratives, Stories, and Facts

‘Lies, Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of author ...