BLUF: It is cheaper and safer to discover the flaws and opportunities for improvement in a safe environment with an effective Red Team, than to find out in the wild, facing real consequences and costs! In military circles there is a famous and, frankly clichéd, quote regarding planning; it’s often misattributed, misquoted or partially…
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i3 Gen win Armed Forces Covenant Silver Award 2020
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DESI 2019 is coming, here is how you can use Social Media to stand out. “Arms are my ornaments, warfare my repose.” Miguel de Cervantes, Don Quixote. Next week, the UK will host the world’s largest Defence and Security trade show! DSEI 2019 promises to be the biggest yet, drawing companies of all sizes to…
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3 golden rules for social media
1. Values and Standards are paramount
2. Give to get…
3. Don’t be a dick!
In recent months, I have been giving a lot of thought to what makes for great social media content. I have considered why I use social media platforms and what posts stick in my mind and how I can find the ‘secret sauce’ for my own content.
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This is a guest blog from ‘Jim’ who recently attended one of our training courses. Here he describes his changed attitude towards Social Media and why he is now looking forward to actively contributing and gaining value from his participation.
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Absolutely it does, longer is generally better, but it all depends on how you use it and what you want to achieve! This can be quite a controversial subject. What is the best length? Should it be short and easy or longer and more engaging?
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Here is a summary of the 8th Annual Social Media in the Military and Defence Conference, chaired by Ric Cole of i3 Gen – 2 full days of great content and peer to peer sharing of Knowledge Skills and Expertise MilSocialMedia InfoOps Influence
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Whether a senior officer looking to get some extra support for their social media activity or a unit or formation looking to develop their online presence (and posture and profile – PPP), choosing staff to assist, manage or curate any account should not be taken lightly. Consider what Knowledge, Skills and Experience (KSE) that individual or team brings to the party and how training and external support can be used to achieve the desired communications effects and support the commander’s intent and the requirements of an increasingly #DigitalArmy.
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I believe that the most effective method would be to teach social media in the manner understood by every soldier (sailor, airman and marine) — As a weapon system!
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