Stand Out

How will you stand out?

DESI 2019 is coming, here is how you can use Social Media to stand out. “Arms are my ornaments, warfare my repose.” Miguel de Cervantes, Don Quixote. Next week, the UK will host the world’s largest Defence and Security trade show! DS ...

Measurement

Does Size Matter?

Absolutely it does, longer is generally better, but it all depends on how you use it and what you want to achieve! This can be quite a controversial subject. What is the best length? Should it be short and easy or longer and more engaging?

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The Keys to the Kingdom – Who runs your social media accounts?

Whether a senior officer looking to get some extra support for their social media activity or a unit or formation looking to develop their online presence (and posture and profile – PPP), choosing staff to assist, manage or curate any account should not be taken lightly. Consider what Knowledge, Skills and Experience (KSE) that individual or team brings to the party and how training and external support can be used to achieve the desired communications effects and support the commander’s intent and the requirements of an increasingly #DigitalArmy.

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Rethinking Camouflage…

Inspired by Churchill’s Wizards – The British Genius for Deception 1914-1945 by Nicholas Rankin “All Warfare is based on deception” – Sun Tzu, The Art of War “War is deception” – Haditha ‘al-harb khuda’, the Prophet Muhamm ...