Narratives, Stories, and Facts

‘Lies, Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of author ...

Conducting great marketing!

Following on from my post on the importance of Sales and Marketing Alignment; another example of many parts working together to deliver great results is the practice of Integrated Marketing. There are many different tools and techniques available to mark ...

Twitter is Chum!

Have you ever watched the movie Jaws? Do you remember the scene when Police Chief Brody (Roy Schneider) was leaning over, throwing blood and guts over the side of the boat? If you didn’t know, that gory gunk in the bucket is called ‘Chum ...