This is a guest blog from ‘Jim’ who recently attended one of our training courses. Here he describes his changed attitude towards Social Media and why he is now looking forward to actively contributing and gaining value from his participation.
Absolutely it does, longer is generally better, but it all depends on how you use it and what you want to achieve! This can be quite a controversial subject. What is the best length? Should it be short and easy or longer and more engaging?
Whether a senior officer looking to get some extra support for their social media activity or a unit or formation looking to develop their online presence (and posture and profile – PPP), choosing staff to assist, manage or curate any account should not be taken lightly. Consider what Knowledge, Skills and Experience (KSE) that individual or team brings to the party and how training and external support can be used to achieve the desired communications effects and support the commander’s intent and the requirements of an increasingly #DigitalArmy.
I believe that the most effective method would be to teach social media in the manner understood by every soldier (sailor, airman and marine) — As a weapon system!