Aimed at individuals who understand Social Media and have ongoing communications and engagement responsibilities and who want to increase their application of Social Media within their communications programmes and improve the effects and outcomes.
Attendees should have a good understanding of Social Media and a working knowledge of communications planning and delivery.
Looking at advanced techniques and integration of Social Media into enduring communications and engagement plans. This course looks at how we apply these skills and understanding in a sustained communications strategy in order to achieve effective results.
Aimed at individuals who are experienced with using Social Media and have a good understanding of their core narrative and messages, and strategic objectives.
Developing and managing extended Social Media teams; strategic and tactical planning; target audience analysis; integration into wider communications and engagement plans and activities, both online and offline; network and influence development; content marketing; performance analytics and effects measurement.
The topics covered include:
- Techniques and tools for Target Audience Analysis
- Sources of Intelligence and methods to generate Insights
- Delivering your ‘stories’ to different audiences
- Creating effective, multi-stage, multi-platform content plans
- Co-ordinating different digital platforms and programmes
- Creating engagement and communication pathways
- Aligning with non-digital activities
- Monitoring and evaluation and measuring effectiveness
- Creating and communicating social media and digital plans
i3 Gen delivered a professional, engaging and highly effective day. The Social Media Training significantly improved my awareness.
An informative course, that has brought me into the 21st Century.
Solid practical skills training delivered by trainers who have a depth of knowledge and experience in marketing and communications. As current social media practitioners, they also are fully up to date in this fast-changing discipline, not only in the civilian world but also within the context of Army Engagement & Communications.
This has given me the confidence to go on Social Media and create a better story.
If you have personnel who are cynical about the use of Social Media in the MoD, have them do this course. It will completely flip their outlook.
Great to get a civilian perspective, presented in a military way, on a difficult subject with no right or wrong way to use. Far more confident!
Limited knowledge before course. Now I have the knowledge and skills to deliver real effects on operations.
This well-pitched course has given me the confidence to engage in Social Media.
Paul and Ric are an engaging duo, who quickly grasped the nuances of our charity’s strategy and key messaging. Using this knowledge they were able to grow our Twitter following, and offer advice on how best to engage with these individuals.
i3Gen led a well-received and comprehensive staff training exercise on Information Operations for the NATO Allied Rapid Reaction Corps (ARRC) Joint Fires and Influence Branch. The combination of Civilian and Military expertise brought a wider perspective, enabling us to better understand and improve our Information Activities planning.
This course complements other courses available in other areas such as DDC, JIAG, and Forces Media Academy.
This is not going away; it now provides too many strengths and opportunities to be ignored. Our organisation needs to understand the threats and weaknesses to overcome them. Let’s use this and more effectively move with the times.
An ideal course to learn how to develop and deliver a comms plan in support of Bde activity. I left feeling empowered.
i3 Gen proved beyond doubt, by the content and delivery of the course, that even this #dinosaur can learn
Great introduction to the delivery of Social Media messaging.