2 Day Course:

Applied Social Media

Learner Requirements

Aimed at individuals who understand Social Media and have ongoing communications and engagement responsibilities and who want to increase their application of Social Media within their communications programmes and improve the effects and outcomes.

Attendees should have a good understanding of Social Media and a working knowledge of communications planning and delivery.

Aims & Objectives

Looking at advanced techniques and integration of Social Media into enduring communications and engagement plans. This course looks at how we apply these skills and understanding in a sustained communications strategy in order to achieve effective results.

Course Description

Aimed at individuals who are experienced with using Social Media and have a good understanding of their core narrative and messages, and strategic objectives.

Developing and managing extended Social Media teams; strategic and tactical planning; target audience analysis; integration into wider communications and engagement plans and activities, both online and offline; network and influence development; content marketing; performance analytics and effects measurement.

The topics covered include:

  • Techniques and tools for Target Audience Analysis
  • Sources of Intelligence and methods to generate Insights
  • Delivering your ‘stories’ to different audiences
  • Creating effective, multi-stage, multi-platform content plans
  • Co-ordinating different digital platforms and programmes
  • Creating engagement and communication pathways
  • Aligning with non-digital activities
  • Monitoring and evaluation and measuring effectiveness
  • Creating and communicating social media and digital plans