3 Day Course:

Planning Engagement and Communications Campaigns

Learner Requirements

Aimed at individuals who understand Social Media and have ongoing communications and engagement responsibilities and who want to increase their application of Social Media within their communications programmes and improve the effects and outcomes.

Attendees should have a good understanding of Social Media and a working knowledge of communications planning and delivery.

Aims & Objectives

Using practical exercises, participants will learn how to apply the [C]OASIS framework utilised throughout the UK Civil Service and beyond for campaign planning, and how Target Audience Analysis, Measurement of Effect and a tactical Content Calendar are also essential tools.

Course Description

Today, Engagement and Communications is a complex, multi-faceted activity. As such, well-structured plans based upon strategic objectives and narrative are essential in achieving desired results. This 3 Day course covers the core steps of effective planning, looking at different planning approaches, considering the advantages, disadvantages and where they are most effective.