1 Day Course:

Social Media for Senior Staff

Learner Requirements

The intended audience level in the military would be Colonel, Brigadier, Major General (NATO OF6+) and above.

In the Civil Service, this would be for Principals, Deputy Director and Director level (Grade 7 upwards / SCS). The private sector equivalents would be Director, VP, SVP, EVP+

There are no prerequisites for this course, and the content and delivery will be contextualised to each delivery audience.

Aims & Objectives

This course is specifically designed for individuals in leadership roles within an organisation.

The course focuses on what Senior Leaders need to understand and how they can use Social Media within the specific context of their personal and organisational objectives.

Course Description

This briefing day is delivered in more of a ‘coaching’ style format and is fundamentally a highly compressed and contextualised version of the Social Media Fast Start course.

It covers the different approaches to Social Media use when in a leadership role, and how to integrate into a wider organisational communications strategy.

This course will only be delivered in a closed format with a maximum of 6 attendees.

In addition to a selected content from the Social Media Fast Start course, specific focus is given to the following topics:

  • Assessing to what extent, if any, should you have a presence on Social Media?
    • What is the value and purpose of Social Media from a Senior Staff perspective?
  • Integrating Social Media into your leadership approach
    • Creating an authentic Leader’s persona
    • Good leadership practices on social media to support your personal and organisational goals
    • Balancing personality and position
  • When and how to delegate account authority and management
  • Being part of and supporting your social media team