An effective Information Operation capability has many commonalities with commercial marketing and corporate communications. All must achieve operational and strategic objectives, whilst maintaining organisational and personal security.
Drawing upon this understanding and expertise combined with additional sector knowledge and subject matter experts, i3 Gen offers specialist InfoOps capability development and support.
Information Operations covers a wide range of Information Activities including; Strategic Communications; Audience Analysis and Behavioural Psychology; Intelligence Analysis (incl. Open Source); Messaging, Engagement and Communications; Public Affairs; Key Leader Engagement; Civil/Military Interaction; Crisis Communications; Countering Violent Extremism.
Understanding these different activities and how they all work together, plus how they integrate with wider activities is critical to undertaking Integrated Action and achieving Joint Effects.
i3 Gen develops and delivers bespoke training courses and exercises covering strategic and tactical workflows; tools and platforms which will increase Information Operations confidence and capabilities.
The prevalence and impact of Digital and Social Media is irrefutable. As such, senior staff should be fully aware and take advantage of these powerful platforms and take advantage of wider Information Manoeuvre capabilities and opportunities.
i3 Gen will ensure programme participants will be informed and comfortable using Social Media platforms for Engagement and Communications; understanding the ‘Why, When, How and What’ to be both effective as individuals and exploit Social Media to support broader Command Intents and Objectives.
For organisations that seek to augment their team or that wish to bring in additional advice and support, i3 Gen offer Information Operations support services.
Our experienced practitioners can provide you with strategic planning and advice; work with you to augment your InfoOps capability or fully deliver defined Information Activities either as a ‘one-off’ or ongoing basis.
Our network of recognised Subject Matter Experts, covering the full range of Information Operations, allows us to build custom skillsets as determined by the project requirements. This approach allows us to provide the best value to our clients and still deliver a single client point of contact.
A critical part of effective planning is testing the plans against adversarial activity.
The role of Red Teaming in Information Operations is no less critical, but it requires specialist Knowledge, Skills and Experience to be meaningful.
RIOT is i3 Gen’s specialist service provided to Information Operations planning teams.
Our breadth of knowledge and understanding of unbounded Information Operations techniques and practices enables RIOT to present challenging scenarios and reactions that will lead to more resilient InfoOps plans and more comprehensive Contingency Planning.
Our expertise in Social Media analytics and Open Source Intelligence techniques, combined with our specialist Intelligence Subject Matter Experts enables i3 Gen to offer an evaluation service that can monitor and provide feedback on an Information Operations planning exercise or evaluate ongoing Information Activities.
BLUF: It is cheaper and safer to discover the flaws and opportunities for improvement in a safe environment with an effective Red Team, than to find out in the wild, facing real consequences and costs! In military circles there is a famous and, frankly clichéd, quote regarding planning; it’s often misattributed, misquoted or partially…
This is a guest blog from ‘Jim’ who recently attended one of our training courses. Here he describes his changed attitude towards Social Media and why he is now looking forward to actively contributing and gaining value from his participation.
Here is a summary of the 8th Annual Social Media in the Military and Defence Conference, chaired by Ric Cole of i3 Gen – 2 full days of great content and peer to peer sharing of Knowledge Skills and Expertise MilSocialMedia InfoOps Influence
Dominating Duffer’s Domain: Lessons for the US Army Information Operations PractitionerBy Christopher Paul and William Marcellino (RAND Corporation) A Review by Ric Cole, Director (Military), i3 Gen Summary Written in the style of The Defence of Duffer’s Drift by Maj Gen Ernest Dunlop Swinton in 1904, this short (about 50 pages) piece sees a young…
‘Lies, Damned Lies and Statistics’ is a phrase popularised by, and sometimes erroneously attributed to, Mark Twain. It speaks to the malleability of ‘Facts and Figures’ when seeking to convey a point of view and grant it some degree of authority — because of course, if you provide independent evidence that seemingly supports your argument,…
This article was first published on Medium and LinkedIn on March 1st 2018. For some time now there have been many individuals, both inside the military and in the private sector, that have been calling for a greater emphasis placed on building Information Operations capabilities into our Defence, Security and Stabilisation organisations. Furthermore; In recent…
For more detailed information and to discuss how i3 Gen can assist in developing Information Operations capabilities, please get in touch.