Working with businesses of all sizes, i3 Gen’s experience and network covers the full range of marketing disciplines with particular expertise in Strategic Marketing; B2B Demand Generation; Social and Digital Marketing.
Closely aligned with the business objectives; your marketing strategy should be clear, focused and most importantly, deliverable. Essentially, without a good marketing strategy, you are gambling with your marketing spend.
In conjunction with the knowledge you have about your business; we identify the marketing priorities and programmes that will successfully engage and communicate with your key audiences.
i3 Gen helps you develop a marketing strategy that will achieve your business goals.
Messaging, Story-Crafting, and Content Marketing
The core activity of a marketing strategy is effective engagement and communications through content marketing, and at the heart of effective engagement and communications lies a well-crafted story.
Instinctively, we all relate to a well-crafted story and tend to recall and importantly retell these messages to our audiences.
Using the intelligence defined in your marketing strategy, i3 Gen works with you to develop a set of key messages and engaging stories that will first gain your audience’s interest and then influence them to take action.
i3 Gen will help you tell a better story because at the heart of every success, lies a good story!
Campaign Planning and Management
Ensuring your story gets heard requires a campaign of marketing activity, and effective campaigns need to be well planned and managed. In addition to prior planning, during the management of the campaign, the options to adjust and react to changing conditions needs to be built-in.
Consideration needs to be given to available budget; audience identification and analysis; communications channels; content creation;
production and design; programme timing and activity synchronisation; measurement, monitoring and reporting.
With a focus on results, i3 Gen will create and manage the execution of your campaign; including managing suppliers, internal participants and stakeholders.
Social Media Management
Social Media and Digital Marketing are extremely effective platforms for Engagement and Communications, they are very cost effective and should form a central part of your marketing activities.
Online since 1985 and active users of Social Media for nearly 20 years, our technical insight and practical experience result in increased brand reputation and inbound enquiries for your business.
From low-level passive management, through midlevel engagement with pre-approved standard messages to fully active engagement and growth based on the core messaging, content and marketing strategy.
i3 Gen will manage your Social Media presence at a level suited to your budget and organisational needs.
Event Planning and Management
The best way to engage with anyone is in person, face-to-face. Events provide a great opportunity to communicate your organisation’s story, and to create and develop individual relationships.
However, it is important to plan and run a event professionally and as part of your overall marketing strategy and programme of campaign activity.
Working with specialist experts, i3 Gen will plan, manage and run your event; including venue selection; logistics; agenda content and presenters; audience recruitment and management; event day support and post-event follow-up.