TRAINING COURSES

Social Media and Digital Marketing can be extremely effective platforms for Communications and Engagement. However, without the right Knowledge, Skills and Experience, the results will likely be at best disappointing and at worst highly damaging to your personal or organisational brand and reputation.

i3 Gen offers a range of courses that will help you develop competence and confidence in Social Media and Digital Marketing resulting in improved Engagement and Communications.

Below are our standard courses, we also frequently run bespoke courses based on specific organisational requirements.

List of Training Courses

Training Feedback

Social Media Foundation

1 Day Course

After completing this course, attendees will have a broad understanding of Social Media and be comfortable using Social Media in a Safe and Professional Manner.

 

This course is available as a closed or public course and is available in two core variants; one for Defence and related personnel only and the other for a civilian/mixed audience.  The course structure is common for both variants, however for Defence only audiences, the content, guidance and policies are specifically tailored to the Defence community.

This course focusses on the ‘Safe Handling’ of Social Media’; enabling attendees to feel comfortable using Social Media for professional purposes, working within their organisational structure i.e. Team/Unit, Department/Formation, Organisation/Service.

This introductory course covers the basic setup, configuration and safe use of major Social Media Platforms. The topics covered include:

  • Characteristics of different social networks
  • Opening accounts and using different devices
  • Creating your ‘Bio’
  • Selection and use of Avatars
  • Using Social Media safely and securely
  • Social Media etiquette and how to handle ‘trolls’
  • How to post updates, share content and interact on different social networks
  • Do’s and Don’ts for Social Media

 

Open to all and aimed at individuals with minimal Social Media experience.

There are no prerequisites to attend this basic-level course.

 

Social Media Accelerator

1 Day Course

After completing this course, attendees will have a deeper understanding of Social Media and how to increase their effective use of the leading platforms to improve engagement and communications.

This course is available as closed or public course and is available in two core variants; one for Defence and related personnel only and the other for a civilian/mixed audience.  The course structure is common for both variants, however for Defence only audiences, the content, guidance and policies are specifically tailored to the Defence community.

The content of this day aims to provide ‘Trained Shot’ or Practitioner level Social Media training.  Attendees will increase their confidence, competence and effectiveness using Social Media to deliver communications and engagement; both stand alone and as part of wider campaigns.

Aimed at individuals who have some Social Media experience. This course introduces the skills and techniques to enable you to build your understanding, confidence and competence across a range of Social Media platforms. The topics covered include:

  • Different use cases and ‘personas’; personal and/or professional
  • Managing multiple Social Networks and Accounts
  • Organically growing your Social Network and Reach
  • Using analytics to gain insights and improve use
  • Improved Content design and discovery
  • Introduction message development, use of story structures and Social Media campaign planning.
  • Introduction to Social Media tools

Open to all, attendees should have a good working knowledge and understanding of Social Media platforms, and who are familiar with its safe use for communications and engagement.

Ideally, attendees will have previously attended the Social Media Foundation Course.

Social Media Fast Start Course

2 Day Course

Open to all and aimed at individuals with minimal Social Media experience and who want to quickly gain a good understanding of Social Media and how to use it for effective engagement and communications.

There are no prerequisites to attend this combined fast start course.

This course is available as a closed or public course and is available in two core variants; one for Defence and related personnel only, and the other for a civilian/mixed audience.  The course structure is common for both variants, however for Defence only audiences, the content, guidance and policies are specifically tailored to the Defence community.

From a minimal initial understanding, attendees can expect to increase their confidence, competence and effectiveness in using Social Media to deliver communications and engagement; both stand alone and as part of wider campaigns.

This combined course covers basic setup, configuration and safe use of major Social Media Platforms, as well as introducing the skills and techniques to enable you to build your understanding, confidence and competence across a range of Social Media platforms.

The topics covered include:

  • Characteristics of different social networks
  • Opening accounts and using different devices
  • Creating your ‘Bio’
  • Selection and use of Avatars
  • Using Social Media safely and securely
  • Social Media etiquette and how to handle ‘trolls’
  • How to post updates, share content and interact on different social networks
  • Do’s and Don’ts for Social Media
  • Characteristics of different social networks
  • Opening accounts and using different devices
  • Creating your ‘Bio’
  • Selection and use of Avatars
  • Using Social Media safely and securely
  • Social Media etiquette and how to handle ‘trolls’
  • How to post updates, share content and interact on different social networks
  • Do’s and Don’ts for Social Media

Open to all, attendees should have a good working knowledge and understanding of Social Media platforms, and who are familiar with its safe use for communications and engagement.

Ideally, attendees will have previously attended the Social Media Foundation Course.

Applied Social Media Course

2 Day Course

Looking at advanced techniques and integration of Social Media into enduring communications and engagement plans. This course looks at how we apply these skills and understanding in a sustained communications strategy in order to achieve effective results.

Aimed at individuals who are experienced with using Social Media and have a good understanding of their core narrative and messages, and strategic objectives.

Developing and managing extended Social Media teams; strategic and tactical planning; target audience analysis; integration into wider communications and engagement plans and activities, both online and offline; network and influence development; content marketing; performance analytics and effects measurement.

The topics covered include:

  • Techniques and tools for Target Audience Analysis
  • Sources of Intelligence and methods to generate Insights
  • Delivering your ‘stories’ to different audiences
  • Creating effective, multi-stage, multi-platform content plans
  • Co-ordinating different digital platforms and programmes
  • Creating engagement and communication pathways
  • Aligning with non-digital activities
  • Monitoring and evaluation and measuring effectiveness
  • Creating and communicating social media and digital plans

Aimed at individuals who understand Social Media and have ongoing communications and engagement responsibilities and who want to increase their application of Social Media within their communications programmes and improve the effects and outcomes.

Attendees should have a good understanding of Social Media and a working knowledge of communications planning and delivery.

Social Media Communicators Course

3 Day Course

Social Media Communicators

This course is a combined 3 Day version of the Social Media Accelerator and Applied courses.

Building upon a good, working knowledge of Social Media. This course delivers a deeper and more comprehensive understanding of Social Media and how it can be applied effectively in ongoing Communications and Engagement.

This combined course covers the skills and techniques to enable you to build your understanding, confidence and competence across a range of Social Media platforms; and how to apply these skills and knowledge in effective communications and engagement programmes.

The topics covered include:

  • Different use cases and ‘personas’; personal and/or professional
  • Managing multiple Social Networks and Accounts
  • Organically growing your Social Network and Reach
  • Using analytics to gain insights and improve use
  • Improved Content design and discovery
  • Introduction message development, use of story structures and Social Media campaign planning.
  • Introduction to Social Media tools
  • Techniques and tools for Target Audience Analysis
  • Sources of Intelligence and methods to generate Insights
  • Delivering your ‘stories’ to different audiences
  • Creating effective, multi-stage, multi-platform content plans
  • Co-ordinating different digital platforms and programmes
  • Creating engagement and communication pathways
  • Aligning with non-digital activities
  • Monitoring and evaluation and measuring effectiveness
  • Creating and communicating social media and digital plans

Aimed at individuals who understand Social Media and have ongoing communications and engagement responsibilities and who want to increase their application of Social Media within their communications programmes and improve the effects and outcomes.

Attendees should have a good understanding of Social Media and a working knowledge of communications planning and delivery.

Social Media for Senior Staff Course

1 Day Course

This course is specifically designed for individuals in leadership roles within an organisation.

The course focuses on what Senior Leaders need to understand and how they can use Social Media within the specific context of their personal and organisational objectives.

This briefing day is delivered in more of a ‘coaching’ style format and is fundamentally a highly compressed and contextualised version of the Social Media Fast Start course.

It covers the different approaches to Social Media use when in a leadership role, and how to integrate into a wider organisational communications strategy.

This course will only be delivered in a closed format with a maximum of 6 attendees.

In addition to a selected content from the Social Media Fast Start course, specific focus is given to the following topics:

  • Assessing to what extent, if any, should you have a presence on Social Media?
    • What is the value and purpose of Social Media from a Senior Staff perspective?
  • Integrating Social Media into your leadership approach
    • Creating an authentic Leader’s persona
    • Good leadership practices on social media to support your personal and organisational goals
    • Balancing personality and position
  • When and how to delegate account authority and management
  • Being part of and supporting your social media team

The intended audience level in the military would be Colonel, Brigadier, Major General (NATO OF6+) and above. In the Civil Service, this would be for Principals, Deputy Director and Director level (Grade 7 upwards / SCS). The private sector equivalents would be Director, VP, SVP, EVP +

There are no prerequisites for this course, and the content and delivery will be contextualised to each delivery audience.

Story-Crafting for
Communications and Engagement

1 Day Workshop

Story Telling

This workshop focuses on the developing a strong understanding of story frameworks and how to deliver persuasive stories through different means, online and offline.

Attendees will gain insights in the the theory and practice of story-crafting and will undertake exercises that will develop their own stories.

At the core of effective Engagement and Communications lies a well crafted story. We instinctively relate to a well crafted story and tend to recall and importantly retell these messages to our own audiences.

This workshop introduces the structures and techniques of ‘story-telling’, and provides you with a framework to craft your own personal and organisational stories.

  • What are the critical elements of story?
  • How to be both engaging and professional?
  • How to use story structures in the digital age?

This workshop is open to all who want to learn how to tell better stories in their professional roles in order to improve effective communications and increase audience engagement.

There are no prerequisites to attend this workshop.